In a word, yes! Even in this digital age, the role that product catalogues play in marketing cannot be overlooked. Product catalogues give your business a chance to make known to the public the products or services you deal in, and their features. However, it’s not just a matter of bundling products and their descriptions in a cheap booklet and presenting them to your target audience.
21st Century Print Blog
Twenty five years ago, printed media was the main channel through which companies reached their target market. Today however, print is just one crucial part of a complex ecosystem; hence the need for businesses to use more effective catalogue printing strategies.
Using a print management company can save you time, save you money and help you get a better ROI from your catalogues. The term ‘print management’ can mean different things in some sectors, so it is worth looking at what we mean by the phrase in this case – before exploring the main benefits of the service.
Catalogues are still a major sales tool for many sectors even in this digital age. Just ask Argos why they go to the bother of printing millions of their very thick expensive catalogues, or any auction house, wholesaler, supermarket chain and many more. Having said that, every business wants to ensure that they get full value for their design and print spend through producing an effective catalogue that sells. This is why they engage professionals with the specific skills and know-how to convert images and words on the catalogue pages into an irresistible “buy me” message in the mind of the consumer.
Many businesses design their catalogues in house while others prefer to use a third party for some or all of the process. This may simply be for extra assistance with graphics, copywriting or editing – or it may be an end-to-end design service. If you use a catalogue design company, how can you be sure you are getting the best value service, and when should you consider shopping around for another provider?
Catalogues always have a delivery deadline! We are very aware of this and therefore we offer an ultra-fast turnaround printing service. From our wide experience of jobs that went extremely smoothly and those that had some “jagged edges” that caused the process to groan a little, we know what the important aspects are to ensure a fast and streamlined print run to get them on your doorstep in lightning fast time.
Monday 3rd April--- 12:30PM Client sends us a print file — 4 Page A4 report. Mission Instructions — Please print out and send first class today 700 of these.
Jack Taylor has been really busy in his first couple of weeks with us, establishing a Facebook Company page, a Twitter Page, an Instagram page as well as producing some animated videos for our You Tube Channel, which he also set up! Here is an example of his work.The effect on all of us has been marked! We have learned for example that at boosted post is not a pillar on a hill! Seriously, we are all really knocked out by his work! Keep up the good work, Jack!
We welcomed Jack Taylor into our team on 13th March. Jack is a digital marketing apprentice and is charged with helping us formulate and then carry out our digital marketing strategy. He has made a really great start as well as taking no less than eleven years off our average age. Jack is a local lad, living just up the road in Astwood Bank, Redditch. Welcome Jack!
In 2010 my 25 year old son James died in the custody of Avon and Somerset Police. He had been detained under Section 136b of the Mental Health Act. There has been significant online coverage over the years, and the purpose of this article is not to tell that story but to explain how and why my experiences since then have had a profound effect on the way I see the world and how my values have shifted and how that has affected 21st Century Print’s relationships with its clients and suppliers. If you are interested in James’s story, this link is his family’s statement after his inquest in 2013.